India’s fashion industry is deeply intertwined with culture, tradition, and celebration. While contemporary apparel categories continue to grow, ethnic wear remains a dominant force, driven by weddings, religious festivals, and ceremonial gatherings. As digital adoption accelerates across the country, specialized e-commerce platforms are reshaping how consumers access traditional attire. https://jasperiosux.bloggerchest.com/40263147/the-fashion-station-positioning-within-india-s-specialized-ethnic-wear-e-commerce-segment