Web optimization signifies "Search Engine Optimization". It signifies a set of approaches and best tactics aimed at increasing the visibility of a website on serps. The name of The shop itself is set in the set up of PrestaShop and can be modified in the "Get in touch with Specifics" https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html