- Offer bigger info to search engines like google to further improve their idea of your organization and with the information on your website. I wouldn’t give A lot fat to their suggestion. They say that "Structured facts markup is most easily represented in JSON-LD format", but I do think https://addons.prestashop.com/ru/seo-natural-search-engine-optimization/31857--rich-snippets-json-ld-opengraph-seo.html